Experts are estimating that the business-to-business (B2B) arena will net an astounding $1.18 trillion annually in the United States by 2021. That’s more than twice what business-to-customer (B2C) e-commerce is projected to make. If you want to step into this dynamic and potentially profitable playing field, embrace some ways to appeal to your commercial e-customers.

DON’T FORGET THAT BUSINESSES ARE STILL CUSTOMERS

When you are face-to-face with a person in a physical store or even are interacting online with an individual, it becomes almost second nature to do everything you can to make their customer experience as positive as possible. To that end, you clearly display and explain your products, answer questions, make the payment experience seamless and are available …